What happens when you try to invent something new again and again, for hundreds of days?
In 2023, Julia Daviy began the 365 Sustainable Innovation Challenge, committing herself to create one new innovation concept every day for a year. The experiment did not end on schedule. It took 616 days.
What emerged was more than a collection of ideas. Repeated invention changed the way she noticed possibilities, entered unfamiliar fields, and developed what first caught her attention into concepts worth pursuing. From that practice came the Ignition Loop, a method for inventing that begins with curious presence, and an Atlas of 365 original concepts spanning the systems that shape life on Earth.
The Atlas is designed to be used, questioned, and extended. Every concept ends with an Imagine Next question intended to open another direction—one the reader might take somewhere Julia did not.
Imagine Next is an invitation to practice inventing, strengthen the capacity behind it, and ask a harder question once an idea appears:
What deserves to exist next? Sign up below to be among the first readers to receive a special offer for IMAGINE NEXT when it launches this fall.
Julia Daviy is an inventor, entrepreneur, author, and founder of the Sustainable Innovation Council. For nearly two decades, she has built companies, technologies, and organizations around sustainability and new models of production. Her earlier work helped develop the renewable-energy ecosystem in Ukraine and the region through engineering projects, industry platforms, and advisory work. She later pioneered sustainable 3D-printed fashion, exploring near-zero-waste manufacturing and ways to eliminate the environmental and social costs of conventional supply chains, earning a Gold Edison Award in Sustainable Consumer Technology. She also developed an early model for delivering physical goods digitally, using file-based design and distributed local manufacturing.
She holds an MBA from UC Berkeley Haas, a BS in Ecology, an MS in International Economics and Diplomacy, with additional study in energy engineering, design thinking, AI/ML, advanced manufacturing, and venture capital.
Speaking, collaboration and institution-building around imagination, innovation and the systems shaping what comes next.
Imagination, inventiveness, planetary innovation, technology and the systems we choose to build.
Working with universities, governments, foundations, investors and organizations exploring emerging systems and regenerative innovation.
Convening innovators, capital, researchers and institutions around technologies and systems capable of changing planetary trajectories.
Julia has been invited to contribute expertise to NATO HQ, UC Berkeley, Berkeley Haas, BERC, FASHINNOVATION, Architects of Change, and international platforms.
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