What happens when you try to invent something new again and again, for hundreds of days?
In 2023, Julia Daviy gave herself a challenge: create one new concept every day that could contribute to achieving the Sustainable Development Goals. It was supposed to take a year. It took 616 days.
The challenge produced 365 concepts across technology, materials, energy, water, food, cities, ecosystems, finance, regulation, infrastructure, and systems.
But along the way, repeated invention began to change the way Julia noticed the world. Problems that appeared clearly defined and possibilities that looked unrealistic—or even impossible—both exposed the limits of the existing frames.
The Sustainable Development Goals were a valuable starting map, but over time, that map itself became a question: what if some of the goals and assumptions we inherit also limit what we are able to imagine?
Imagine Next became the story of a 616-day experiment, an emerging practice of inventiveness, and an Atlas of 365 concepts spanning technology, materials, finance, regulation, infrastructure, and ecosystems. The practice is about moving beyond inherited solution spaces, stepping outside existing paradigms, and bringing radically new possibilities back into contact with reality.
The Atlas is meant to be used, questioned, and extended. Each concept opens another direction—an invitation for the reader to take the thinking somewhere its author did not.
IMAGINE NEXT — Inventing Beyond the Goals We Inherited is an invitation to practice inventing, expand what you are capable of imagining, and eventually confront the harder question that follows invention:
What deserves to exist next?
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THE FUTURE IS DOWNSTREAM OF PHILOSOPHY
Almost every rendering of the future changes the objects and leaves the underlying world untouched. On a street a few miles from Berkeley, 616 days of trying to invent something original, and the question most futurism never asks.
Julia Daviy is an inventor, entrepreneur, author, and founder of the Sustainable Innovation Council. For nearly two decades, she has built companies, technologies, and organizations around sustainability and new models of production. Her earlier work helped develop the renewable-energy ecosystem in Ukraine and the region through engineering projects, industry platforms, and advisory work. She later pioneered sustainable 3D-printed fashion, exploring near-zero-waste manufacturing and ways to eliminate the environmental and social costs of conventional supply chains, earning a Gold Edison Award in Sustainable Consumer Technology. She also developed an early model for delivering physical goods digitally, using file-based design and distributed local manufacturing.
She holds an MBA from UC Berkeley Haas, a BS in Ecology, an MS in International Economics and Diplomacy, with additional study in energy engineering, design thinking, AI/ML, advanced manufacturing, and venture capital.
Speaking, collaboration and institution-building around imagination, innovation and the systems shaping what comes next.
Imagination, inventiveness, planetary innovation, technology and the systems we choose to build.
Working with universities, governments, foundations, investors and organizations exploring emerging systems and regenerative innovation.
Convening innovators, capital, researchers and institutions around technologies and systems capable of changing planetary trajectories.
Julia has been invited to contribute expertise to NATO HQ, UC Berkeley, Berkeley Haas, BERC, FASHINNOVATION, Architects of Change, and international platforms.
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