The Morphogenesis Collection & Project is a result of New Age Lab & Julia Daviy's research on digital delivery of physical consumer goods. According to Julia Daviy's hypothesis, switching to a digital supply chain based on digital design and digital manufacturing could significantly reduce carbon emissions, waste, pollution and energy usage of a bag and creates a basis for a new planet-friendly product's life chain. As a result of this research, the impact has been calculated for an average leather bag in the market and for a digitally-made bag. The calculation showed that replacement of a supply chain and material from leather to TPU allowed to reduce carbon emissions for a bag for over 92%, water usage - by over 99% and pollution - by over 98%. Julia Daviy makes an assumption that by replacing TPU by a plant-based material, and the traditional process to a digital supply chain, we could further reduce the environmental impact and achieve a planet-positive impact.
The result of the project is a became a line of sustainable digital-to-physical bags produced on 3D printers. Each bag’s material and design requires a customized manufacturing process; depending on the demands of a given bag, we use multi jet fusion, stereolithography, or selective laser sintering. All bags are produced as whole pieces using additive manufacturing processes to achieve vanishingly small degrees of wastefulness and net carbon production.